Taylor Swift & Eras Tour Could Break $2 Billion in US Sales
Taylor Swift and her groundbreaking “Eras” tour is soaring above the music industry, amassing an astounding amount of revenue, measured in billions of dollars.
Exclusive data obtained by CNN from research firm QuestionPro reveals that Taylor Swift’s “Eras” tour has the potential to achieve an astonishing $2.2 billion in ticket sales solely within North America. This unprecedented figure accounts for primary ticket sales for the recently concluded US shows in Los Angeles, as well as an upcoming second North American leg planned for the following year.
These estimated figures are a prime illustration of the immense desire for entertainment and immersive experiences, which has significantly contributed to the growth of the economy. Moreover, it’s a remarkable testament to Taylor Swift’s unparalleled star power and her remarkable influence on the local economies across the United States.
The average price of pre-sale and initial sale tickets was approximately $455.78, with a total of 68 North American shows by Taylor Swift. It’s important to note that the survey did not distinguish whether respondents purchased single or multiple tickets.
According to QuestionPro’s data, each show had an average attendance of 72,459, accounting for factors like closed-off sections and floor seating.
Considering these factors, the cumulative ticket revenue amounts to a staggering $2.2 billion. If achieved, this figure would establish “Eras” as the highest-grossing tour in history. Previously, Elton John’s “Farewell Yellow Brick Road” tour held the record with over $887 million in earnings from 2018 to 2023, according to Larry Miller, director of the music business program at New York University Steinhardt.
“Eras” has evolved into a major social phenomenon, ranking among the most significant events of the year. Attendees are willingly investing substantial sums of money on various aspects, including tickets, attire, travel, and accommodations. A recent poll conducted by QuestionPro encompassing 862 individuals who confirmed attending at least one “Eras” concert revealed the following average expenditures: $291.62 on outfits, $214.80 on merchandise, and $131.48 on food and beverages. This highlights the comprehensive nature of the event experience for concertgoers.
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