Ed Sheeran Says No Singles Or Music Videos For New Album
Ed Sheeran made it clear that there won’t be any singles or music videos accompanying his most recent album, Autumn Variations.
During an appearance on CBS Mornings on Friday, the singer-songwriter disclosed this information, coinciding with the release of the album on the same day.
“Each record before I’ve done, like, all the big going in and doing all these radio interviews, and going on the late-night shows, and doing, doing all this stuff,” Sheeran explained. “And this record, there’s not even a single for it. There’s not, there’s not a music video. I’m just putting it out.”
Autumn Variations stands as the English singer’s second album to hit the shelves this year, following the release of his sixth studio album, (pronounced subtract), in May. Notably, this project represents his initial independent release on Gingerbread Man Records, a label he established.
Sheeran emphasized that opting for independence was crucial for him as it offered the chance to distance himself from the image of a high-budget pop star.
“I wanna put out an independent record,” the “Perfect” singer said. “And also, like, I’ve had 12, 13 years of the, being a pop star, and having the pressure of it has to sell this week one, you have to have this hit single, you have to have this. And part of me goes, ‘Why?’”
Additionally, Sheeran elaborated on how releasing the album independently relieved him of certain pressures and stress often associated with collaborating with major record labels
“Everything has to be the biggest and best every time, and then better the next time,” he said. “I think that’s part of the independent thing, that takes away the pressure. There are no expectations because there’s no company. You have to live with it. You have to be like, ‘I don’t care what people think.’”
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